GoHighLevel vs ClickFunnels 2026
By the person who runs Anti-Agency. I run marketing agencies on GoHighLevel. Prices checked October 6, 2026.
Short answer: Both start at $97 a month, but they do different jobs. ClickFunnels is for selling your own product with funnels. GoHighLevel is a full CRM with texting, calls and sub-accounts for many businesses. If you have clients, pick GoHighLevel. If you have one product, ClickFunnels is simpler.
Why I can say this: I run 67 sub-accounts on GoHighLevel's $297 plan. I run many businesses, not one. That is the job GoHighLevel is built for, so read this with that bias in mind.
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Start price | $97/mo | $97/mo ($81/mo yearly) |
| Top self-serve plan | $497/mo | $297/mo ($248/mo yearly) |
| Contacts | Unlimited | 10,000 on Launch |
| Separate businesses | Unlimited sub-accounts on $297 | 1 workspace on Launch, 10 on Optimize |
| Texting and calls | Yes | Not its focus |
Pick ClickFunnels if
- You sell your own course, product or offer.
- You want the funnel builder and nothing else.
Pick GoHighLevel if
- You manage several clients.
- You need a CRM, texting and calls in the same place.
How I picked
I run GoHighLevel every day, so that part is first-hand. For the other tools I read each company's own pricing page on October 6, 2026. I did not use review sites for prices. I have not run HubSpot, ClickFunnels or Kajabi for clients. When I say who each tool is for, that is a judgement from their plans and limits, not from years of use.
FAQ
Is ClickFunnels or GoHighLevel cheaper?
Both start at $97 a month. GoHighLevel at $297 gives unlimited sub-accounts; ClickFunnels at $297 gives 10 workspaces.
Can GoHighLevel build funnels?
Yes. It has a funnel and website builder in every plan.