GoHighLevel vs HubSpot 2026
By the person who runs Anti-Agency. I run marketing agencies on GoHighLevel. Prices checked October 6, 2026.
Short answer: HubSpot is for one company with a sales team. GoHighLevel is for agencies and local businesses that need texting and calls. HubSpot Starter is listed at $20 a seat; Professional starts at $800 a month plus a $3,000 onboarding fee. GoHighLevel is $97 to $297 for everything, with usage billed on top.
Why I can say this: I run 67 sub-accounts on GoHighLevel's $297 plan. I run many businesses, not one. That is the job GoHighLevel is built for, so read this with that bias in mind.
| GoHighLevel | HubSpot | |
|---|---|---|
| Start price | $97/mo | $20/seat/mo (Starter, listed) |
| Next step up | $297/mo, unlimited sub-accounts | $800/mo + $3,000 onboarding (Professional) |
| Texting | Yes | Not listed in Marketing Hub plans |
| Many clients in one login | Yes, sub-accounts | Not built for agencies |
| Contacts | Unlimited | 1,000 marketing contacts on Starter |
Pick HubSpot if
- You are one company with a sales team.
- You mostly send email and need deep reporting.
Pick GoHighLevel if
- You run marketing for several businesses.
- You need texting, calls and missed-call text-back.
- You do not want to pay per contact.
How I picked
I run GoHighLevel every day, so that part is first-hand. For the other tools I read each company's own pricing page on October 6, 2026. I did not use review sites for prices. I have not run HubSpot, ClickFunnels or Kajabi for clients. When I say who each tool is for, that is a judgement from their plans and limits, not from years of use.
FAQ
Is GoHighLevel cheaper than HubSpot?
At Starter level, no: HubSpot Starter is listed at $20 a seat. Past that, yes: HubSpot Professional starts at $800 a month plus $3,000 onboarding.
Can HubSpot replace GoHighLevel for an agency?
Not easily. HubSpot has no sub-accounts for running many client businesses in one login.