GoHighLevel vs Kajabi 2026
By the person who runs Anti-Agency. I run marketing agencies on GoHighLevel. Prices checked October 6, 2026.
Short answer: Kajabi is built for selling courses and memberships. GoHighLevel is built for running marketing for businesses. Kajabi starts at $179 a month ($143 yearly) with 5 products. GoHighLevel starts at $97 with unlimited contacts. If courses are your business, Kajabi. If clients are your business, GoHighLevel.
Why I can say this: I run 67 sub-accounts on GoHighLevel's $297 plan. I run many businesses, not one. That is the job GoHighLevel is built for, so read this with that bias in mind.
| GoHighLevel | Kajabi | |
|---|---|---|
| Start price | $97/mo | $179/mo ($143/mo yearly) |
| Contacts | Unlimited | 2,500 on Basic |
| Products | Not capped by plan | 5 on Basic, 50 on Growth |
| Fee on sales (own processor) | Not shown on its pricing page | 2% on Basic |
| Texting and calls | Yes | Not its focus |
Pick Kajabi if
- Courses, coaching or a membership are the business.
- You want polished course pages with little setup.
Pick GoHighLevel if
- You run marketing for local businesses.
- You need texting, calls and a pipeline per client.
How I picked
I run GoHighLevel every day, so that part is first-hand. For the other tools I read each company's own pricing page on October 6, 2026. I did not use review sites for prices. I have not run HubSpot, ClickFunnels or Kajabi for clients. When I say who each tool is for, that is a judgement from their plans and limits, not from years of use.
FAQ
Can GoHighLevel host courses like Kajabi?
Yes, it has memberships and courses, but Kajabi is more focused on them.
Which is cheaper?
GoHighLevel starts lower at $97. Kajabi Basic is $179 a month, or $143 a month billed yearly.